HKSHOPSHOP is committed to protecting your privacy. We hope that you will take the time to read this privacy policy, which explains what information we collect from you and how we use that information. By using our website (including its subdomains) or by purchasing products or services from us, you agree to be bound by this privacy policy. Please check back frequently, as this privacy policy may change from time to time.

When we refer to "GDPR" in this Privacy Policy we mean the European Union General Data Privacy Directive. "EEA" means the European Economic Area.

What Information We Collect

Information You Give Us

We collect personal information from you in a variety of ways when you access or interact with our website or mobile app. Some examples are when you:

• Create an HKSHOPSHOP account;
• Sign up to receive our newsletters and/or periodic e-mail notifications with special offers;
• Place an order with us;
• Participate in a contest, sweepstake, giveaway, promotion, or survey; or
• Otherwise submit personal information to us along with any related content of the communication.

The EEA legal basis for the collection of such information is the provision of the service you have requested.

Information Automatically Collected

We receive and store certain types of information when you interact with us. Our purpose is to allow the website to work correctly, to evaluate use of the website, and to support website analytics and marketing campaigns. Some examples include:

• We may collect your technical information such as your IP address and MAC address to determine what region you are accessing the website from, in order to show you the version of the website that is in your language or covers that region.
• We may collect technical information such as your IP address, your device operating system and browser type, as well as identifying information regarding your mobile device such as UDID and serial number, mobile network information including carrier and phone number, the address of a referring website, if any, and the path you take through our website. We use this technical information to, among other things, improve our products and services as well as to help us administer our website and mobile app and diagnose technical problems. Your IP address is also used to gather broad demographic information that does not personally identify you.
• We use "cookies" and identifying information regarding your mobile device to recognise you as you use or return to our site or mobile app. For more information about cookies, please see the section below "Cookies."

How We Use Your Information

We use your information to offer and provide our products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety, and legal functions, as listed below.

• To fulfill your orders for products and services and communicate with you about those orders;
• To register and service your account;
• To provide customer service;
• To administer surveys, sweepstakes, contests, giveaways, and promotions that you may participate in;
• To protect the security or integrity of our websites and mobile app and our business;
• To provide you with customized recommendations and display products that may be relevant to your needs and interests;
• To help us improve and customize our product and service offerings, website, mobile app, and advertising, including through data analytics. A traffic and user behavior auditing system operated by Google Analytics is used on our website and mobile app.
• To protect the vital interests of you or others, such as health and safety, or comply with legal requirements.

How We Protect Your Information and How Long We Keep Your Information

To protect against the loss, misuse, and alteration of the information under our control, we have implemented security measures on our website.

When you place orders or access your account information, a secure server is employed. All information you input is encrypted by the secure server layer (SSL) before it is sent to us and all the customer data we collect is similarly protected against unauthorized access.

HKSHOPSHOP cannot be and is not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.

"Phishing" is a scam designed to steal your personal information. If you receive an e-mail that looks like it might be from HKSHOPSHOP asking for your personal information, do not respond. HKSHOPSHOP would not request your password, user name, credit card information, or other personal information through e-mail.

We will only store your information as long as necessary to fulfill the purposes for which the information is collected and processed or, where applicable law provides for longer storage and retention periods, for the storage and retention period required by law. After that, your personal information will be deleted.

How We Share Your Information

Except as described in this privacy policy, HKSHOPSHOP will not share your personal information with third parties unless you have consented to the disclosure or under the following limited circumstances.

Within Our Corporate Group

HKSHOPSHOP may share your personal information with other companies in our corporate group.

We have a legitimate interest in sharing your information for internal administrative purposes, in particular to offer the products and services on our website and mobile app and to deal with any inquiries in an efficient and high-quality manner.

Business Transfers

If HKSHOPSHOP is acquired by or merges with another company, HKSHOPSHOP may transfer personal information to that company (including transfers made as part of insolvency or bankruptcy proceedings). In such an event, HKSHOPSHOP will notify you before your personal information is transferred if this information would become subject to a materially different privacy policy.

Service Providers

HKSHOPSHOP may from time to time share the information we collect from and about you with other third parties that provide support services to us, or that help us market our products and services. Examples are shipping vendors, billing and refund vendors, payment card processors, promoters and administrators of sweepstakes, contests, giveaways, and promotions, and companies that help us improve our product and service offerings and our websites. These companies may need information about you in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

Aggregate Information

HKSHOPSHOP may provide aggregate statistics about our customers, sales, traffic patterns, and related website information to third parties, but these statistics will not include any personally identifying information.

Registering for an HKSHOPSHOP Account with your Social Media Login

By registering with your login information of a third-party social networking service such as Facebook or Google Plus (each an “SNS”), you allow HKSHOPSHOP to access certain information from your profile for that SNS. The information you allow HKSHOPSHOP to access is affected by the privacy settings you and your friends establish at the SNS. You can control and find out more about these settings directly from the SNS. For example, HKSHOPSHOP may access and store some or all of the following information, as allowed by you, the SNS, and your preferences:

• Your first and last name;
• Your SNS ID;
• The URL of your SNS profile;
• Your user ID number, which is linked to publicly available information such as name and profile photo;
• The user ID numbers and other public data for your friends;
• The login e-mail you provided to that SNS when you registered; and
• Your gender.

In addition, if you are a member of an SNS, HKSHOPSHOP may also enable you to log in through an interface provided by that SNS. If you log in to HKSHOPSHOP using an SNS, we may receive the personal and non-personal information that you have provided (or provide in the future) to that SNS, and you consent to HKSHOPSHOP receiving such information.

You may be able to specify what information is provided by the SNS to HKSHOPSHOP using the privacy settings in your SNS profile information.

Cookies

HKSHOPSHOP Cookies

The HKSHOPSHOP website employs "cookies," which are small pieces of information that are stored by your browser on your computer or mobile device. Our cookies enable us both to provide a Shopping Bag and to store your shipping and billing information between visits.

We also use cookies for additional purposes, including:

• Identifying you when you sign-in to our site;
• Delivering content relevant to your interests, including advertisements, on HKSHOPSHOP.com, sites operated by other companies within our corporate group, and third-party sites;
• Keeping track of your specified preferences;
• Conducting research and diagnostics to improve HKSHOPSHOP’s content, products, and services;
• Preventing fraudulent activities; and
• Improving security.

The "Settings," "Privacy" or other features on most browsers will enable you to prevent your browser from accepting new cookies, to have the browser notify you when you receive a new cookie, and to disable cookies altogether. If you have set your browser to reject cookies.